by road_THEORY September 26, 2019 4 pro cycling Rohan Dennis is so off brand he’s on a different brand “F*****g SRAM,” yelled Bauke Mollema, midway through the 2019 Giro d’Italia, as his SRAM equipped bike failed to comply withContinue Reading
by road_THEORY August 14, 2017 2 pro cycling IT’S SCANDALOUS, IT’S OUTRAGEOUS!! Oh wait, my mistake, no it’s not…it’s the Vuelta Espana Premier League football is back, which means it’s all getting a bit noisy here in the UK. The season will nowContinue Reading
by road_THEORY March 15, 2017 8 pro cycling real life cycling Wave your brands in the air like ya’ just don’t care It’s 2017, and we’re all familiar with the concept of the person as brand. Sportspeople, musicians, business people, presidents –Continue Reading
by road_THEORY May 5, 2015 2 cycling kit Shiny things and shark-fin saddles I can’t speak for anyone else, but I reckon those marketing men are on to me. As revealed in myContinue Reading