Rohan Dennis is so off brand he’s on a different brand
“F*****g SRAM,” yelled Bauke Mollema, midway through the 2019 Giro d’Italia, as his SRAM equipped bike failed to comply withContinue Reading
Tag: marketing
IT’S SCANDALOUS, IT’S OUTRAGEOUS!! Oh wait, my mistake, no it’s not…it’s the Vuelta Espana
Premier League football is back, which means it’s all getting a bit noisy here in the UK. The season will nowContinue Reading
Wave your brands in the air like ya’ just don’t care
It’s 2017, and we’re all familiar with the concept of the person as brand. Sportspeople, musicians, business people, presidents –Continue Reading
Shiny things and shark-fin saddles
I can’t speak for anyone else, but I reckon those marketing men are on to me. As revealed in myContinue Reading
ROAD THEORY 