Challenge, escapism, freedom – those of us who are hopelessly lost to cycling all have our reasons. I occasionally add up all the hours I spend in the saddle and wonder what I might do with that time instead. I guess that’s why people watch box sets.
I have no plans to give up riding, of course, despite previously musing on the idea, and in the process sending the fellow members of my house into a panic about how they’d be expected to cope with the mood swings.
I ride plenty, and I have my reasons.
As do the people at This Is Cambridge, who began life as purveyors of lovely hand-made cycling caps and now produce a range of striking looking socks, bold as brass jerseys, and more recently, base layers.
They also produced a stunning looking short film recently entitled ‘Higher, Faster, Further’ on this very subject.
Namely, why ride?
Warning: this video contains exquisite looking footage of the Col du Galibier, and may lead to the spontaneous booking of cycling holidays.
ROAD THEORY 
Enjoyed that, thanks RT. Leaves me yearning for mountains. And lovely cycling caps.
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